My life story in a nutshell goes something like this: High school girl goes above and beyond when it comes to beautifying any and every school assignment that comes across her desk. Girl decides to go the route of private Art School, excels at design and graduates with Honors. Girl dives head first into the creative field absorbing everything she can about the industry. Fast forward several years and girl comes down with a severe case of wanderlust and decides to pack her bags and move to the epicentre of Europe – London. Now I’m back in my home and native land and ready to establish myself all over again.
Hairy Back Ranch (no, I’m not making that name up!) came to us hoping to salvage some of the branding previously established by another design agency while still reinvigorating and bringing our own touch to the look since the client was not completely satisfied with their original end result. The refresh involved a brochure redesign, as well as an update of the tag, and finally the box.
I worked closely with the printer to ensure the right methods were used during production and to make certain there would be no feelings of disappointment on the client’s end again. From a one colour job on plain brown kraft cardboard to a full colour job on white board with lots of pop and a proper utilization of the client’s eye-catching photography, the end result has the client raving, just like we hoped.
This project was completed while employed at Studiothink.