My life story in a nutshell goes something like this: High school girl goes above and beyond when it comes to beautifying any and every school assignment that comes across her desk. Girl decides to go the route of private Art School, excels at design and graduates with Honors. Girl dives head first into the creative field absorbing everything she can about the industry. Fast forward several years and girl comes down with a severe case of wanderlust and decides to pack her bags and move to the epicentre of Europe – London, where she falls head-over-heels for everything English.
HIIT YOGA© is a unique workout designed to offer a tailored routine combining two forms of exercise, HIIT (High Intensity Interval Training) and Yoga, for an effective workout for the body and mind.
I joined the project when the creator of HIIT YOGA approached me after a dissatisfactory first experience with a previous designer. Apart from an established colour scheme I was given full reign to create a highly visual fitness guide that would attract subscribers and show value for the investment. Along with the guide I also created a unique logo, and sourced imagery and textures to give a tactile edge to the design.