My life story in a nutshell goes something like this: High school girl goes above and beyond when it comes to beautifying any and every school assignment that comes across her desk. Girl decides to go the route of private Art School, excels at design and graduates with Honors. Girl dives head first into the creative field absorbing everything she can about the industry. Fast forward several years and girl comes down with a severe case of wanderlust and decides to pack her bags and move to the epicentre of Europe – London, where she falls head-over-heels for everything English.
The corporate program at Steve Nash was in need of some love and attention so I was tasked with creating an ebook design that was fresh and vibrant, in order to attract big bucks from corporate membership sales. This ebook was written by the content marketing team, and I took liberties as well, copywriting headlines to work with the tongue-in-cheek tone I envisioned for the piece. For the photography, I had the challenge of using strictly stock photography, but succeeded in avoiding any clichés that come to mind when talking about offices and workplace wellness.