My life story in a nutshell goes something like this: High school girl goes above and beyond when it comes to beautifying any and every school assignment that comes across her desk. Girl decides to go the route of private Art School, excels at design and graduates with Honors. Girl dives head first into the creative field absorbing everything she can about the industry. Fast forward several years and girl comes down with a severe case of wanderlust and decides to pack her bags and move to the epicentre of Europe – London, where she falls head-over-heels for everything English.
With a membership count of upwards of 100,000, new leads are the currency of the business for Steve Nash Fitness World and Sports Club. For this reason, the Marketing Department is always looking to keep the outward-facing environmental collateral fresh and attractive. These leadboxes were a refresh of the existing design and incorporate the latest imagery from photoshoots I personally commissioned and art directed. Meanwhile, the bus backs were a lesson in making complex dielines work with my vision.